🎯 Goal: Provide ongoing education through newsletter or Intranet
Emilia Sanchez, Communications Director at Westside Logistics, knows that lasting change requires consistent communication. After launching a substance use education campaign, she focused on maintaining momentum through regular updates that keep support visible and normalized.
Emilia created a bilingual monthly newsletter featuring educational content, employee stories, expert insights, and reminders about how to seek help. She also used the company intranet to post real-time updates, highlight new resources, and share anonymous feedback. Supervisors received quarterly communication kits to reinforce messaging, and family members continued to receive their own newsletter stream.
Emilia’s updates were responsive—she tracked engagement and adjusted content
based on employee needs. When interest in peer support grew, she added a “Recovery
Voices” column. When confusion arose around policy language, she created a simplified
FAQ.
Her goal was to make substance use support a permanent part of Westside’s wellness
culture—not a one-time initiative. Employees began to expect and trust the updates,
seeing them as a reflection of the company’s ongoing care.
Through consistent, compassionate communication, Emilia ensured that support stayed alive. Her work helped build a workplace where recovery is not just possible—it’s continuously encouraged, understood, and embraced.
- “Generate monthly newsletter content ideas that keep substance use disorder support visible without overwhelming employees”
- “Create engaging intranet post templates about recovery resources and success stories”
- “What metrics should we track to measure the effectiveness of our ongoing substance use disorder communications?”
đź’ˇ Pro-tip: Designate a monthly wellness corner in communications that regularly includes addiction and recovery resources alongside other health topics to reduce stigma through normalization.