Sara Holt, CEO of Westside Logistics, stood before her leadership team with a bold new vision. After reflecting on insights from the Substance Use in the Workplace conference, she introduced a transformative idea: recognition.

She shared a story of a manufacturing firm that reduced substance-related incidents by 40% simply by celebrating healthy behaviors. Inspired, Sara proposed the “Westside Wellness Spotlight,” a monthly initiative to honor employees who promote well-being, safety, and productivity—whether it’s a driver following safety protocols, a warehouse lead encouraging hydration, or an office staffer hosting a mental health lunch-and-learn.

Skepticism surfaced. Would it feel forced? Would people take it seriously? Sara challenged them: “When was the last time someone was recognized for making a healthy choice or helping a colleague in distress?”

The team agreed to pilot the program. Within weeks, nominations poured in—not just for major achievements, but for everyday acts of care. A forklift operator who quit smoking, a dispatcher sharing recovery resources, and a supervisor creating a quiet zone were all celebrated.

The impact was immediate. Productivity rose, absenteeism fell, and conversations around health became more open. At the next meeting, Sara smiled: “We didn’t just change policy. We changed the story. And it started with recognition.”